Pastel Paradise!

Recently, Creative Director Diablo Rose and I got together to create a photo shoot which had been a dream of ours for some time, the theme was 'Pastel Pin-up Perfection'. We excitedly got in touch with the winner of our Face of Le Keux 2015, Danielle, as well as some of the competition's runners up and some of our previous customers to model for us. Thanks to the help of our Creative Manager, Amy and Senior Stylist Aleigh, shooting in our Birmingham Salon, Diner and Shoot Studio we created the following, I hope you enjoy looking through them!

  

The signature shot from our shoot! This picture says everything I want to say about our brand... beautiful uplifting smiling whimsical and dreamy!

Face of Le Keux 2015 winner Danielle poses in our original vintage hood dryers. Doesn't she look perfection...?!

Amber and Bethany pose in our Pink Cadillac seat in our milkshake and sundae's diner which is situated in our vintage salon and party premises in Birmingham (at The Custard Factory). I love these yellow dresses, perfect for Spring!

  

All the girls posing again in our Birmingham diner over some scrumptious afternoon tea which we offer as part of our hen and birthday party packages (in all our locations!).

 

Our Creative Manager Amy and Creative Director, Diablo Rose teaching a cocktail masterclass to our lovely pin-ups, sporting styling but us of course! The back drop is our new 1950s kitchen set which we use for our pin up shoot packages, officially my favourite set now!

The girls get dancing, learning some Lindy Hop, Jive and Swing!

 

Enjoying a peanut butter and banana milkshake (we call it the Elvis!)

One of my favourite shots! Our multi-coloured pastel hair angels posing in our pastel hood dryers!

Bethany's a vision of Summer with her milkshake.

Adore this hair creation, with bow by Amy and roll by me!

Strike a pose, showing off their 'dos!

See more of our hair styles, make up, photo shoots and parties on Facebook!

If you'd like to get in touch with me about any of our services please email info@lekeuxevents.co.uk.

Thank you,

Lynsey x

Starting a Business... What To Do First?

So you want to start a business? Good on you! Now where do we start? A business plan perhaps, a name, a website? These are all essentials to get your business going but before you commit yourself to any of these, I would recommend your first step is to fully conceptualise your business. Essentially, wind your way around every aspect of what your business will offer, stand for, how it will operate and why, first and the rest will write itself.

Basically...You need to have a mind dump!

This may not be the most glamorous way of putting it, but you get the picture. You want to get everything you're thinking about down on paper. Me... I prefer spreadsheets; information all aligned in categories and colour coded. You may prefer a mind map, simply write down a 'category' (area of questioning), for example 'purchase process' and draw a circle around it, draw a line from the circle and write your first question, for example 'how can customers pay', branch out from this with the answers, one might be 'online payment'. From each answer branch out with a practical solution, this may result in 'set up a Paypal account'. 

Essentially you need to consider all aspects of the business and work out the answers to everything, how will it work, what will I do, when will it be offered, how, why etc etc. Play devils advocate with yourself, think about challenges and how you'll face them.

Here's some starter questions for yourself:

Category - pricing:

• What will I charge?
• How much do my customers pay elsewhere?
• How will I be better/more accessible/cheaper/more unique that others?
• How will they pay?

Category - Promotion

• How will customers find out about my business?
• How will I get their attention over competitors?

You can see now how mind dumping and mapping can start to write out your start up plans. It will help you to think of everything, getting you ready. If you can work out the answer to everything a customer may ask you, or wonder when visiting your website or checking you out on social media before you put yourself out there, I promise you, you will start out looking professional, consistent and viable from the get go. Take a moment, do a mind dump, then start your planning.

Best wishes,

Lynsey Le Keux